ASB Future Branch Experience

Picking up from the internal teams earlier concept generation, concepts were extended and refined. New  opportunities were identified, concepts created and fed into the testing cycle. A full scale physical branch experience prototype was created to further test and showcase a new compelling CVP. 

 

Activities
- User and contextual research
- User Experience mapping
- Opportunity space development and definition
- Concept generation and visualisation
- Concept testing
- Human scale physical prototypes
- Digital prototypes
- Customer Value Proposition
- Full suite of design briefs