Reimagining Experience
For over a decade I have had the privilege to work alongside some of the best brands and design agencies, exploring, innovating and crafting their customer experience strategies. Below is a brief selection of my work
ASB
Future Branch Experience
For: Thoughtfull
Client: ASB
Role: Project/Design Lead
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ThoughtFull were invited to help ASB define and build a new branch value proposition.
In an accelerating world of digitised service delivery the role of a physical bank branch was unclear. ASB asked Thoughtfull to help define and build a new branch value proposition, one that would be useful and relevant to its customers, meaningful for staff to work in and efficient and profitable for the organisation.
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Air New Zealand
Future Aircraft Cabin Experience
For: Thoughtfull
Client: Air New Zealand
Role: Design Lead
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The next generation of 787 ultra-long haul aircraft were on their way, and Air New Zealand asked Thoughtfull to help them understand what the future of long haul air travel might look like in order to ensure they were poised to secure and maintain competitive and sustainable advantage for the business in 2025 and beyond.
Les Mills
Immersive Fitness, The TRIP
Client: Les Mills International
Role: Experience design lead
Les Mills international wanted to create an experience to attract a younger customer to the Les Mills offering. Inspired by the music festival experience and advances in motion graphics they sought to create a new and exciting offering in the fitness industry.
Auckland Council,
Henderson Town Centre Plan
For: ThinkPlace
Client: Auckland Council
Role: Project/Design Lead
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After a spate of high profile violent incidents in Henderson, Auckland. A team was comprised to inform a united understanding of the barriers to safety, present possible solutions to foster a safer town centre and inform both local and regional policies.
Mercury
Healthy Homes
For: Thoughtfull
Client: Mercury
Role: Project/Design Lead
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Mercury had launched a proposition to market, Energy made Wonderful.
But how did this show up for a customer? We set about to create a portfolio of products, services and experiences from the incremental to the game changers that did make energy truly wonderful.
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