Les Mills International- The Trip

Over the course of three months a disused space was transformed into a multimedia sound stage, creating an immersive workout for over 200 participants. Les Mills programme leads created exercise routines ranging from Yoga to High intensity workouts with weights set against a backdrop of choreographed motion graphics. My role was to dig into the effect this had on the users experience, in order to identify where opportunities could emerge for commercialisation and craft the ultimate Immersive experience.

 

Activities
- User research
- User Experience mapping
- Opportunity space development and definition
- Concept testing
- Human scale physical prototyping
- Customer Value Proposition